CSR activity
Retail
The Group’s retail division is strategically strengthening its regional presence in the baby, maternity and childcare products market, in alignment with its long-term international growth strategy. Built on an integrated operating model and structured development initiatives, the business strategy ams to ensure sustainable and stable expansion, while delivering a high standard of service and efficient, competitive fulfillment of customer needs.
Baby Center
Baby Center is a member of a market-leading baby, mother, and children’s retail group headquartered in Slovenia and operating in several countries. The group employs more than 700 people and operates a total of 90 retail outlets (Slovenia 52, Croatia 36, North Macedonia 2), alongside a growing online sales presence . A significant share of its revenue is generated from private-label products (e.g., FreeON) complemented by toy sales and a substantial wholesale business segment.
Brendon Group
Open websiteThe Brendon Group, a market leader in Hungary specialising in baby and children’s products, also holds a significant market share in Slovakia. Operating the country’s largest baby and maternity store by floor area in Bratislava, the company ranks as the second-largest market participant by turnover. Its product range is characterized by a broad, high-quality product portfolio, combining private-label brands (e.g., Brendon, Bollaby, Touragoo), with a wide range of leading international brands.